Museum of Bad Art (MOBA)
The Museum of Bad Art is an eclectic collection of works to celebrate discarded art. In wanting to bring more awareness to MOBA, the goal was to create a more clear branding and highlight the array of art collection displays. Specifically highlighting the Poor Traits collection of pieces by showcasing a few of those works in the posters and deliverables.
(01) Logo
With the central focus of the Museum of Bad Art being the bold artwork, it was important to consider a simple logo that wouldn’t detract from the art. This is why I chose soft, elementary, but clean shapes to complement the overall artwork featured.
(02) Posters
Making use of the art within the Poor Traits collection to be the eye catching focus of the posters, while using soft leading lines to tie together the brand elements and painting colors.
(03) Deliverables
For this event, the goal was to have simple yet enjoyable swag items for those that visit the gallery during the event. The stickers highlight the museums logo in addition to some of the featured artwork from the collection.
